Data protection

We are very pleased about your interest in our company. Data protection is of particular importance to the management of Mallorca Diamond Real Estate S.L.U.. It is generally possible to use the websites of Mallorca Diamond Real Estate S.L.U. without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection provisions applicable to Mallorca Diamond Real Estate S.L.U. By means of this privacy policy, our company wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about their rights through this privacy policy.

Mallorca Diamond Real Estate S.L.U., as the controller, has implemented numerous technical and organisational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, internet-based data transmissions can fundamentally have security gaps, so that absolute protection cannot be guaranteed. For this reason, it is free for every data subject to transmit personal data to us via alternative means, such as by telephone.

1. Definitions

The privacy policy of Mallorca Diamond Real Estate S.L.U. is based on the terminology used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for both the public and our clients and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy, we use the following terms, among others:

a) Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter the „data subject“). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) affected person
The data subject is any identified or identifiable natural person whose personal data are processed by the controller.
c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or data controller
Controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of a Member State, the controller or the specific criteria for its nomination may be provided for by Union law or by the law of a Member State.
h) Data processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient
The recipient is a natural or legal person, public authority, agency or other body to which the personal data are disclosed, whether a third party or not. However, authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
Third
A processor is a natural or legal person, public authority, agency or other body, other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Mallorca Diamond Real Estate S.L.U.

Plaça España 11,
07002 Palma

Balearic Islands

Tel: 0034651480800

E-mail: info@mallorcadiamond.com

Website: https://rossitzahantelmann.com/

3. Cookies

The websites of Mallorca Diamond Real Estate S.L.U. use cookies. Cookies are text files that are stored and saved on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to be associated with the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers containing different cookies. A particular internet browser can be recognised and identified via the unique cookie ID.

By using cookies, Mallorca Diamond Real Estate S.L.U. can provide users of this website with more user-friendly services that would not be possible without the use of cookies.

Cookies can be used to optimise the information and services on our website in the user's best interests. As previously mentioned, cookies allow us to recognise users of our website. The purpose of this recognition is to make using our website easier for users. For instance, a user of a website that uses cookies does not need to re-enter their login details every time they visit the website, as this is handled by the website and the cookie stored on the user's computer system. Another example is the cookie for a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject may at any time prevent the setting of cookies by our website by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programmes. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, it is possible that not all functions of our website can be used in full.

4. Collection of general data and information

The website of Mallorca Diamond Real Estate S.L.U. collects a range of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server's log files. The data collected may include (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the Mallorca Diamond Real Estate S.L.U. does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Mallorca Diamond Real Estate S.L.U. analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Subscribing to our newsletter

On the website of Mallorca Diamond Real Estate S.L.U., users are given the opportunity to subscribe to our company's newsletter. The personal data transmitted to the controller when ordering the newsletter can be seen from the input mask used for this purpose.

Mallorca Diamond Real Estate S.L.U. regularly informs its customers and business partners about the company's offers via a newsletter. The company's newsletter can generally only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for newsletter distribution. For legal reasons, a confirmation e-mail will be sent to the e-mail address initially registered by a data subject for newsletter distribution using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address, as the data subject, has authorised the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the affected person at the time of registration, as well as the date and time of registration. The collection of these data is necessary in order to be able to trace (possible) misuse of an affected person's e-mail address at a later date and therefore serves the legal protection of the controller.

The personal data collected as part of a registration for the newsletter is used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website or to inform the controller of this in another way.

6. Newsletter Tracking

Mallorca Diamond Real Estate S.L.U.'s newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in HTML format to allow for log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Mallorca Diamond Real Estate S.L.U. can detect whether and when an e-mail has been opened by a data subject, and which links within the e-mail have been accessed by the data subject.

The personal data collected via the tracking pixels contained in the newsletters are stored and analysed by the data controller to optimise newsletter distribution and to further adapt the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to withdraw the separate declaration of consent given regarding this matter via the double opt-in procedure. Following a withdrawal, this personal data will be deleted by the data controller. Mallorca Diamond Real Estate S.L.U. automatically interprets unsubscribing from receiving the newsletter as a withdrawal.

7. Contact details via the website

The website of Mallorca Diamond Real Estate S.L.U. contains details, as required by law, enabling rapid electronic contact with our company and direct communication with us, which also includes a general electronic mail (e-mail) address. If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data, voluntarily transmitted by a data subject to the controller, will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

8. Commenting function on the website's blog

Mallorca Diamond Real Estate S.L.U. offers users the ability to leave individual comments on individual blog posts on a blog located on the controller's website. A blog is a portal, usually publicly accessible, maintained on a website, in which one or more persons, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, information on the time of the comment entry and the user name (pseudonym) chosen by the data subject are stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned by the data subject's Internet service provider (ISP) is also logged. The IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by posting a comment. This personal data is therefore stored in the controller's own interest so that the controller can exculpate itself in the event of an infringement. The personal data collected will not be passed on to third parties unless such a transfer is required by law or serves the legal defence of the controller.

9. Routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided for by the European legislator or other legislators in Union or national law to which the controller is subject.

If the storage purpose ceases to apply or a retention period prescribed by the European Directive and Regulation legislator or another competent legislator expires, personal data will be routinely blocked or deleted in accordance with legal provisions.

10. Rights of the Data Subject

a) Right to confirmation
Every data subject has the right granted by the European legislator and regulator to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time for this purpose.
b) Right to information
Every data subject shall have the right granted by the European legislator and regulator to obtain from the controller free information about and a copy of any personal data stored concerning him or her. Furthermore, the European legislator and regulator has granted the data subject information about the following details:
- the processing purposes
- the categories of personal data processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
- where possible, the planned period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period
- the existence of a right to rectification or erasure of personal data relating to them or to restrict processing by the controller or a right to object to such processing
- the existence of a right to complain to a supervisory authority
- If the personal data are not collected from the data subject: all available information as to the source of the data
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and—at least in those cases—meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to be informed about the appropriate safeguards relating to the transfer.
If an affected person wishes to exercise this right to information, they can contact an employee of the data controller at any time.
Right to rectification
Every data subject shall have the right granted by the European legislator and $\underline{\text{the regulator}}$ to obtain from the controller the prompt rectification of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right, having regard to the purposes of the processing, to have incomplete personal data completed, including by means of a supplementary statement.
Should an affected person wish to exercise this right of rectification, they may contact an employee of the data controller at any time.
Right to erasure (Right to be forgotten)
Every data subject shall have the right granted by the European Directive and Regulation to request from the controller the erasure of personal data concerning him or her without undue delay, provided that one of the following grounds applies and to the extent that the processing is not necessary:
- The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
- The data subject withdraws their consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
- The data subject objects to the processing in accordance with Art. 21(1) GDPR, and there are no overriding legitimate grounds for processing, or the data subject objects to the processing in accordance with Art. 21(2) GDPR.
- The personal data was processed unlawfully.
- The erasure of personal data is necessary for compliance with a legal obligation to which the controller is subject under Union or Member State law.
- The personal data were collected in relation to the provision of information society services in accordance with Article 8(1) of the GDPR.
Should any of the aforementioned reasons apply and an affected individual wish to arrange for the deletion of personal data stored by Mallorca Diamond Real Estate S.L., they may contact an employee of the data controller at any time. The employee of Mallorca Diamond Real Estate S.L.U. will arrange for the deletion request to be complied with immediately.
If the personal data has been made public by Mallorca Diamond Real Estate S.L.U. and our company is obliged, as controller, to erase the personal data pursuant to Art. 17 (1) GDPR, Mallorca Diamond Real Estate S.L.U., taking into account the available technology and the costs of implementation, shall take reasonable measures, including technical measures, to inform other controllers, which are processing the published personal data, that the data subject has requested from these other controllers the erasure of any links to, or copies or replications of, these personal data, in so far as the processing is not required. The employee of Mallorca Diamond Real Estate S.L.U. will take the necessary steps in individual cases.
e) Right to restriction of processing
Every person affected by the processing of personal data has the right, granted by the European legislator, to request a restriction on the processing of their data from the controller if one of the following conditions is met:
- The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject objects to the erasure of their personal data and requests the restriction of the use of their personal data instead.
- The controller no longer needs the personal data for the purposes for which they were processed, but the data subject requires them for the establishment, exercise or defence of legal claims.
- The data subject has objected to processing pursuant to Art. 21(1) GDPR, and it is not yet established whether the controller's legitimate grounds override those of the data subject.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Mallorca Diamond Real Estate S.L.U., they may contact an employee of the data controller at any time. The Mallorca Diamond Real Estate S.L.U. employee will arrange for the restriction of processing.
Right to data portability
Any data subject shall have the right granted by the European legislator and regulator to receive their personal data, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. They shall also have the right to transmit that data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject may contact an employee of Mallorca Diamond Real Estate S.L.U. at any time.
g) Right to object
Every data subject shall have the right granted by the European legislator and regulator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
Mallorca Diamond Real Estate S.L.U. will no longer process personal data in the event of objection, unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights, and freedoms of the data subject, or the processing is for the establishment, exercise, or defence of legal claims.
If Mallorca Diamond Real Estate S.L.U. processes personal data for direct marketing purposes, the data subject has the right to object to the processing of personal data for such marketing at any time. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to Mallorca Diamond Real Estate S.L.U. processing for direct marketing purposes, Mallorca Diamond Real Estate S.L.U. shall no longer process the personal data for these purposes.
Furthermore, the data subject shall have the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them which takes place for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may directly contact any employee of Mallorca Diamond Real Estate S.L.U. or another employee. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
h) Automated decisions in individual cases, including profiling
Every data subject shall have the right granted by the European legislator and regulator not to be subject to a decision based exclusively on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
Whether the decision (1) is necessary for the conclusion or performance of a contract between the data subject and controller, or (2) is made with the explicit consent of the data subject, Mallorca Diamond Real Estate S.L.U. shall take appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, including, at a minimum, the right to obtain human intervention on the part of the controller, to express his or her point of view, and to contest the decision.
If the data subject wishes to assert rights relating to automated decisions, they can contact an employee of the controller at any time.
i) Right to withdraw consent under data protection law
Every data subject has the right, granted by the European legislator, to withdraw consent for the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact a member of staff of the controller at any time.

11. Data Protection Provisions on the Use and Application of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The data controller has integrated Adobe components on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as „Omniture“) is a tool that enables more efficient online marketing and web analytics. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analyses of visitor flows on websites. The real-time analyses include project reports and allow ad-hoc analyses of website visitors. Customer interactions are presented in a way that provides the controller with a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting them into reports. This enables the data controller to receive information in real time and to recognise problems more quickly.

The operator of these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland.

Omniture places a cookie on the information technology system of the data subject (cookies have already been explained in advance; this can be read above). The controller ensures through a server setting that the tracking data records transmitted to the Adobe data centre are anonymised before geolocalisation. Anonymisation is implemented by replacing the last part of the IP address. The controller has made settings on the server side that anonymise the IP address of the data subject independently of each other before processing for geolocalisation and reach measurement. Adobe will use the data and information obtained via our website on behalf of the controller to evaluate the user behaviour of the data subject. Adobe will also use the data to compile reports on user activity on our behalf and to provide other services for our company in connection with the use of our website. The IP address of the data subject is not merged with other personal data by Adobe.

The affected person can prevent the placement of cookies on our website at any time, as described above, by adjusting the settings of their internet browser, and thus permanently object to the placement of cookies. Such an adjustment to the internet browser used would also prevent Omniture from placing a cookie on the affected person's information technology system. Furthermore, cookies already placed by Omniture can be deleted at any time via an internet browser or other software programmes.

Furthermore, the data subject has the option to object to the collection of data generated by the Adobe cookie relating to the use of this website and the processing of this data by Adobe. To do this, the data subject must click the opt-out button at the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the website of the controller may no longer be fully usable for the data subject.

The applicable Adobe data protection provisions can be accessed at http://www.adobe.com/de/privacy.html.

12. Data Protection Provisions on the Use and Application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it enables the internet community to provide personal or company-related information. Facebook, among other things, allows users of the social network to create private profiles, upload photos, and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject resides outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time any of the individual pages of this website, operated by the controller and on which a Facebook component (Facebook plugin) has been integrated, is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plugins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook receives knowledge of which specific sub-page of our internet presence is being visited by the data subject.

If the data subject is simultaneously logged into Facebook, Facebook will recognise, with each call-up of our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook component and associated by Facebook with the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated into our website, for example the „Like“ button, or if the data subject leaves a comment, Facebook associates this information with the personal Facebook user account of the data subject and stores these personal data.

Facebook receives information that the data subject has visited our website whenever the data subject is simultaneously logged into Facebook at the time of visiting our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such information to be transmitted to Facebook, they can prevent this transmission by logging out of their Facebook account before visiting our website.

The data policy published by Facebook, available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. Furthermore, it explains the setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available which make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Data Protection Provisions on the Use and Application of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows for interest-based targeting of the internet user, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is the integration of adverts on our website. Google AdSense places a cookie on the data subject's IT system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and billing of commissions. During the course of this technical procedure, Alphabet Inc. gains knowledge of personal information, such as the IP address of the data subject, which serves Alphabet Inc. inter alia to understand the origin of visitors and clicks, and subsequently create commission settlements.

The affected person can prevent the use of cookies on our website, as already described above, at any time by making appropriate settings in their internet browser, thereby permanently objecting to the use of cookies. Such settings in the internet browser would also prevent Alphabet Inc. from setting a cookie on the affected person's information technology system. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programmes.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, thereby allowing statistical evaluation. Based on the embedded tracking pixel, Alphabet Inc. can recognise whether and when a website has been opened by a data subject and which links have been clicked by the data subject. Among other things, tracking pixels are used to evaluate the visitor flow of a website.

Personal data and information, including the IP address, which is necessary for the recording and billing of displayed advertisements, will be transferred to Alphabet Inc. in the United States of America via Google AdSense. This personal data will be stored and processed in the United States of America. Alphabet Inc. may pass on this personal data, collected via the technical process, to third parties.

Google AdSense is explained in more detail at the following link: https://www.google.de/intl/de/adsense/start/.

14. Data Protection Regulations on the Use and Application of Google Analytics (with Anonymisation Function)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and analysis of data about the behaviour of visitors to websites. A web analytics service records, among other things, data about which website a person concerned came to a website from (so-called referrers), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analytics is primarily used for the optimisation of a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the suffix „_gat._anonymizeIp“ for web analytics via Google Analytics. This suffix truncates and anonymises the IP address of the data subject's internet connection by Google when accessing our websites from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. With each call-up to one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject will automatically be prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google receives knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and, as a result, to enable commission settlements.

Personal data, such as access time, the location from which access originated, and the frequency of visits to our website by the affected person, are stored using the cookie. With each visit to our website, this personal data, including the IP address of the internet connection used by the affected person, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data, collected through the technical process, to third parties.

The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of their internet browser, thereby permanently objecting to the setting of cookies. Such an adjustment of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programmes.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is recognised by Google as an objection. If the data subject's IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at the following link: https://www.google.com/intl/de_de/analytics/.

15. Data Protection Provisions on the Use and Application of Google Remarketing

The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertisements and consequently display interest-relevant ads to the internet user.

The operator of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites which are tailored to the individual needs and interests of internet users.

Google Remarketing places a cookie on the data processing system of the data subject. Cookies have been explained above. By setting the cookie, Google is enabled to recognise a visitor to our website when they subsequently visit websites that are also part of the Google advertising network. With each call-up of a website on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google becomes aware of personal data, such as the IP address or the user's browsing behaviour, which Google uses, among other things, to display interest-based advertising.

Personal data, such as the websites visited by the data subject, is stored using the cookie. With every visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transmit this personal data collected through the technical procedure to third parties.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.

Further information and Google's applicable data protection provisions can be found at https://www.google.co.uk/intl/en-GB/policies/privacy/.

16. Data Protection Provisions on the Use and Application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google's search engine results and across the Google Display Network. Google AdWords enables an advertiser to pre-set specific keywords, by means of which an ad will only be displayed in Google's search engine results if the user retrieves a keyword-relevant search result with the search engine. In the Google Display Network, the ads are distributed via an automatic algorithm and in accordance with the previously defined keywords on thematically relevant websites.

The operator of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertisements on third-party websites and in Google search engine results, and to display third-party advertisements on our website.

If a data subject accesses our website via a Google advertisement, Google places a so-called conversion cookie on the data subject’s information technology system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. As long as the cookie has not expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping basket in an online shop system, have been accessed on our website. Through the conversion cookie, both we and Google can track whether a data subject who accessed our website via an AdWords advertisement generated revenue, i.e. completed or abandoned a purchase.

The data and information collected by the Conversion cookie are used by Google to generate visit statistics for our website. We then use these visit statistics to determine the total number of users who were referred to us through AdWords advertisements, thereby ascertaining the success or failure of the respective AdWords advertisement and optimising our AdWords advertisements for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the affected person.

Using the conversion cookie, personal information, such as the web pages visited by the data subject, is stored. With every visit to our website, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data, collected through the technical process, to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the data subject's information technology system. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Further information and Google's applicable data protection provisions can be found at https://www.google.co.uk/intl/en-GB/policies/privacy/.

17. Data protection provisions on the use and application of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be classified as an audiovisual platform, allowing users to share photos and videos, and also to redistribute such data on other social networks.

The operating company for the Instagram services is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

With every call-up of an individual page on this website, which is operated by the controller and on which an Instagram component (Insta-button) has been integrated, the internet browser on the data subject's information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical procedure, Instagram becomes aware of which specific sub-page of our website is being visited by the data subject.

So long as the data subject is simultaneously logged into Instagram, Instagram will recognise, with each visit to our website by the data subject and for the entire duration of their stay on our website, which specific sub-page the data subject is visiting. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated into our website, the data and information transmitted thereby will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram receives information that you have visited our website via the Instagram component whenever you are logged into Instagram at the time of visiting our website; this happens regardless of whether you click on the Instagram component or not. If you do not want this kind of information to be transmitted to Instagram, you can prevent it by logging out of your Instagram account before visiting our website.

Further information and Instagram's applicable data protection regulations can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

18. Data protection regulations on the use and application of LinkedIn

The controller has integrated components from LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and to form new business contacts. Over 400 million people are registered on LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operator of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Every single time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn. Further information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn gains knowledge of which specific sub-page of our website is being visited by the data subject.

Should the data subject simultaneously be logged into LinkedIn, LinkedIn will recognise, with every call of our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information will be collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject activates an integrated LinkedIn button on our website, LinkedIn will assign this information to the personal LinkedIn user account of the data subject and store these personal data.

LinkedIn receives information whenever a user visits our website via the LinkedIn component, provided the user is simultaneously logged into LinkedIn at the time of their visit. This occurs regardless of whether the user clicks on the LinkedIn component. If a user does not wish for this information to be transmitted to LinkedIn, they can prevent it from happening by logging out of their LinkedIn account before visiting our website.

LinkedIn offers the option to unsubscribe from e-mail messages, SMS messages, and targeted advertisements, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's applicable privacy policy can be found at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy can be found at https://www.linkedin.com/legal/cookie-policy.

19. Data Protection Provisions on the Use and Employment of Twitter

The controller has integrated components from Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service, on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are accessible to everyone, including persons not registered with Twitter. However, the tweets are also displayed to the respective user's followers. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter makes it possible to reach a broad audience via hashtags, links, or retweets.

Operating company of Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland.

With every call of an individual page of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the web browser on the information technology system of the person concerned is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical procedure, Twitter receives knowledge of which specific sub-page of our website is being visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged into Twitter at the same time, Twitter will recognise, with every call-up of our website by the data subject and for the entire duration of the stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject activates one of the Twitter buttons integrated into our website, the data and information transmitted thereby are assigned to the personal Twitter user account of the data subject and are stored and processed by Twitter.

Twitter receives information that the data subject has visited our website via the Twitter component whenever the data subject is simultaneously logged into Twitter at the time of visiting our website; this happens regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this kind of information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before visiting our website.

The current Twitter privacy policy can be found at https://twitter.com/privacy?lang=de.

20. Data Protection Provisions on the Use and Application of Xing

The controller has integrated components of Xing on this website. Xing is an internet-based social network that allows users to connect with existing business contacts and to forge new business contacts. Individual users can create a personal profile of themselves on Xing. Companies can, for example, create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Upon each call of an individual page on this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, the internet browser of the person concerned is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing is informed which specific sub-page of our website is being visited by the person concerned.

So long as the data subject is simultaneously logged into Xing, Xing will recognise, with each call-up of our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject activates one of the Xing buttons integrated into our website, for example the „Share“ button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

Xing receives information that the affected person has visited our website via the Xing component whenever the affected person is simultaneously logged into Xing at the time of visiting our website; this happens regardless of whether the affected person clicks on the Xing component or not. If the affected person does not want such information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before visiting our website.

The data protection regulations published by Xing, accessible at https://www.xing.com/privacy, provide information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

21. Data Protection Provisions on the Use and Employment of YouTube

The controller has integrated YouTube components on this website. YouTube is an internet video portal that allows video publishers to post video clips free of charge and other users to view, rate, and comment on them free of charge. YouTube permits the publication of all kinds of videos, which is why complete film and television shows, as well as music videos, trailers, or user-generated videos, can be accessed via the internet portal.

The operating company for YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Through every call of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be accessed at https://www.youtube.com/yt/about/de/. As part of this technical procedure, YouTube and Google receive knowledge of which specific sub-page of our website is being visited by the data subject.

If the data subject is simultaneously logged into YouTube, YouTube recognises, upon calling up a sub-page containing a YouTube video, which specific sub-page of our website the data subject has visited. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google will receive information that the data subject has visited our website via the YouTube component whenever the data subject is simultaneously logged into YouTube at the time of visiting our website; this happens regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want such information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website.

The privacy policy published by YouTube, available at https://www.google.de/intl/de/policies/privacy/, provides information on the collection, processing, and use of personal data by YouTube and Google.

22. Legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the performance of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d GDPR.
Ultimately, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child. In particular, such processing operations are permitted to us because they were specifically mentioned by the European legislator. In this regard, he was of the opinion that a legitimate interest might be assumed if the data subject is a customer of the controller (Recital 47, second sentence, GDPR).

23. Legitimate interests pursued by the controller or by a third party

If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business for the benefit of the well-being of all our employees and our shareholders.

24. Duration for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After the period has expired, the corresponding data will be routinely deleted, provided that they are no longer required for contract fulfilment or the initiation of a contract.

25. Statutory or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also arise from contractual agreements (e.g. details of the contracting party).
From time to time, it may be necessary for contractual purposes for a data subject to provide us with personal data, which we then need to process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before the data subject provides personal data, they must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data, and what the consequences of the non-provision of personal data would be.

26. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.

Data protection

1. Definitions

a) Personal data

b) affected person

c) Processing

d) Restriction of processing

e) Profiling

f) Pseudonymisation

g) Controller or data controller

h) Data processor

i) Recipient

Third

k) Consent